Stationery originally referred to equipment for writing, cutting, and pasting, and until now attention has focused on items of stationery that pursued practicability. Recently, however, numerous cute, stylish, and convenient stationery items have appeared, and they are capturing the attention even of people who previously had no interest in stationery at all. Indeed, the Japanese now speak about “catching the stationery bug,” special books and magazines on stationery have been published, and clubs of stationery fans have been launched. Stationery really has taken off as a hobby. Thanks to these people, the range of stationery is expanding, and there are many enchanting items in Japan that will tempt shoppers.