Toyooka Kaban —Meticulous Bag Making and Regional Brand Strategy—


Toyooka Kaban KITTE Marunouchi Store (flagship store)

The KITTE commercial building, which is located in front of the Marunouchi South Exit of Tokyo Station, houses many shops selling products that exude a feeling of Japan’s devotion to craftsmanship and the distinctive aesthetic of the Japanese, as well as restaurants offering time-honored favorites from the regions. One of the shops is Toyooka Kaban (Toyooka Bags), which is situated on the first floor of a spacious atrium rising to the sixth floor. The large logo of Toyooka Kaban, white walls, and high ceiling are most impressive. Bright sunlight pours in through the window at the back of the shop, which offers a heartwarming view of the red bricks of Tokyo Station. The white walls are lined with colorful bags, each one of them proclaiming a rich uniqueness. It is here that 12 companies certified to use the Toyooka Kaban brand display their suggestions, from business bags to casual bags.

Large logo at store entrance
Continue reading

The latest category news list