Tonosawa Ichinoyu Honkan, a long-established ryokan in Hakone, a prime hot-spring resort not far from Tokyo, is becoming popular with foreigners. Individual foreign travelers now account for 40% of its total clientele. One of the reasons for this support is that reforms at the ryokan aimed at improving “productivity” have led to increased customer satisfaction. Let’s take a look at this new approach of a traditional Japanese-style inn.